We just rebuilt whatsgoodlocal.com, the guide that 3,500+ Destin hotel rooms point their guests to every morning. Annual subscribers get 25% off every tier, and the remainder of the 2026 season at no additional cost.
Two-thirds of our readers arrive between June and August. Lock your category in before spring.
The program started on a double red flag day, when we pulled two young girls out of the water. Their father was standing on the beach watching them, perfectly calm. He spoke no English and didn't know what the flags meant.
Sponsors fund the printing and placement of beach conditions information in Destin hotel rooms, lobbies, elevators and front desks — and, as the program grows, rescue equipment for the lifeguard crews already working these beaches. We fund and inform. We don't run patrols.
You get decals for your door, register and window, each carrying a QR code that belongs only to you. Someone scans it, gets today's flag, surf and tides — and your business sitting directly underneath. Your Silver listing is included.
Two hours in the pass with the resident pods
SAMPLE Scanned from Sandbar's front door. Not a real business.
Silver and Gold need a photo and a link from you and nothing else. Platinum is a campaign we build with you, and the spots are limited.
Two hours on the water with the pods that live in the pass, and room on the bow for everybody.
Silver and GoldYour listing card in the category grid. Gold puts the same card in two categories instead of one. SAMPLE
Two hours in the pass with the resident pods, and the best seat on the water when the sun goes down.
See All Trips from $49PlatinumA full-width sponsor card with your own video running behind it and a call to action we build with you. Space is limited and some categories are already full. SAMPLE
This isn't a website people go looking for. It's a card on the nightstand and a sign at the front desk — the two places a guest actually stops and asks a question.
At the front deskWhere every guest checks in, and where they ask the staff what there is to do.
Beside the bedFirst thing in the morning, before anyone has decided anything about the day.
When you pay Facebook or Google for a click, you're paying for one person scrolling alone. When someone scans our code, they're standing in a hotel room with no kitchen, holding the phone, and the question is where everybody is eating tonight — two adults, three kids, the in-laws in the next room over.
One reader is a table. That's the difference, and it's why a smaller audience can be worth more per head than a bigger one.
| How you'd normally get one new customer | What it costs |
|---|---|
| Delivery apps | 15–30% of every order |
| Google Ads | $20–$45 per customer |
| Facebook & Instagram | $25–$52 per customer |
| Print and coupon mailers | No way to tell |
| A Silver listing, annual | $59 a month flat, however many come in |
| Beach Safety Sponsor, annual | $29 a month flat, however many come in |
At $29 a month, one table a month covers it twice over. Everything after that is yours, and the price doesn't move no matter how well it works.
Cost-per-customer figures are typical published ranges by channel, shown for comparison, not as a guarantee of results.
| Readers so far in 2026 | 13,127 |
|---|---|
| Visits | 25,590 |
| Beach conditions and flag pages | 24,701 views |
| Busiest week | 1,433 readers |
| Arrive with no search engine involved | 82% |
| Share of the year that lands in June–August | Two-thirds |
These are the numbers Google Analytics can see. Ad blockers, private browsing and phone privacy settings mean a share of our readers never register at all, so the real figures run higher than what's printed here. We'd rather show you the number we can prove than the one we'd like to claim.
Silver and Gold you can start in two minutes. Platinum takes a conversation — we check your category is still open, then build the offer with you.